Understanding a faster digital world
Employment in the modern world
I was lucky enough to have my poster for JCB selected and win a chance to visit the headquarters in Rochester, Staffordshire. Read about my experience and what I learnt. The branding was extremely strong from the minute we got there. The letters JCB were on flags outside the building, as well as on every …
Surely low prices come at another cost? Aldi and Lidl now account for 1 in every £8 spent in UK supermarkets. The two German superstores hit the UK over two decades ago, but Aldi and Lidl have only really been considered as competitors in the market for the past 10 or so years. Best known …
Continue reading "Money or Morals? Rise of the Discount Supermarkets"
How personal branding is making your employees more valuable than ever. A few weeks ago, I wrote about Employee Branding, which is about making yourselves appealing as employers. Now it’s time to talk about the importance of your employee’s personal brands and how they can be utilised online. Digital presence matters An early example of …
Continue reading "Your Brand or Your Employees Brand? The growing importance of Personal Branding."
