Digital Marketing Models: SWOT, PESTLE and Porters Five Forces

Your handy guide to SWOT, PESTLE and Porters Five Forces. SWOT Analysis A SWOT analysis (Pahl and Richter, 2009) outlines a product or service’s position within its market as well as among your company’s other products. Pestle The PESTLE framework (Partridge, 1999) breaks down macroenvironmental factors which may affect both the company and the products …