I was lucky enough to have my poster for JCB selected and win a chance to visit the headquarters in Rochester, Staffordshire. Read about my experience and what I learnt. The branding was extremely strong from the minute we got there. The letters JCB were on flags outside the building, as well as on every …
VIDEO: Day in the Life of a student
Kick back and enjoy this video of a normal day for me at the University of Derby I've shared with you how I got here, I'm in my second year now and thought there was no better time to share with my readers about the kind of day I have at University. https://youtu.be/AVkaqy89AEo The video …
Having one of those days? 3 others whose week was probably worse than yours
To keep you up to date, or just make you feel better... Our round up of individuals and businesses who we think win having one of those days, or weeks. Megabus National coach provider Megabus have been banned from using the ‘Seats from £1’ advertisement. The Advertising Standards Authority (ASA) found that there was as …
Continue reading "Having one of those days? 3 others whose week was probably worse than yours"
Netflix: The leaders of online TV?
The online streaming service is now available in 200 countries, so what better time to pick apart why we love them? We love companies that know what they’re doing online, and Netflix is one of those. Whether you’re a business or just you, looking at examples of success can be a great way to learn …
Money or Morals? Rise of the Discount Supermarkets
Surely low prices come at another cost? Aldi and Lidl now account for 1 in every £8 spent in UK supermarkets. The two German superstores hit the UK over two decades ago, but Aldi and Lidl have only really been considered as competitors in the market for the past 10 or so years. Best known …
Continue reading "Money or Morals? Rise of the Discount Supermarkets"
Google Digital Garage round-up: Social Media Strategy
A lesson from Google’s Digital Garage Workshop: Developing your social media strategy Google’s Digital Garage team held a talk focusing on social media. It was incredibly successful, with over 200 seats requested for the 2 hour talk, I’m lucky to have signed up early! For those who missed it, here all are the key bits …
Continue reading "Google Digital Garage round-up: Social Media Strategy"
Choosing the University of Derby: How did I get here?
A break from our usual Marketing fun. Here’s my personal experience, picking marketing and deciding on Derby. As somewhere I’ve been a part of for over a year, universities are institutions that people have depended on heavily to give them a degree that would help uncover and nurture talent. The University of Derby is one …
Continue reading "Choosing the University of Derby: How did I get here?"