A Day Out at JCB

I was lucky enough to have my poster for JCB selected and win a chance to visit the headquarters in Rochester, Staffordshire. Read about my experience and what I learnt. The branding was extremely strong from the minute we got there. The letters JCB were on flags outside the building, as well as on every …

Having one of those days? 3 others whose week was probably worse than yours

To keep you up to date, or just make you feel better... Our round up of individuals and businesses who we think win having one of those days, or weeks. Megabus National coach provider Megabus have been banned from using the ‘Seats from £1’ advertisement. The Advertising Standards Authority (ASA) found that there was as …

Time to check: Is your Business looking its very best on Social Media?

It only takes one satisfying visit on your social media to gain you a new online follower. Here’s how to ensure your first impression’s a good one. Sometimes having the social media just doesn’t cut it, especially since people are becoming more and more aware of what accounts they follow. Checking out a company or …

Your Brand or Your Employees Brand? The growing importance of Personal Branding.

How personal branding is making your employees more valuable than ever. A few weeks ago, I wrote about Employee Branding, which is about making yourselves appealing as employers. Now it’s time to talk about the importance of your employee’s personal brands and how they can be utilised online. Digital presence matters An early example of …