Understanding a faster digital world
Knowing how to is a great skill! Personas come in useful when you’re targeting people to appeal to, whether that be for your company or a personal endeavour such as a blog or social media account. If you don’t know what a persona is, think of it as your model customer. It represents what your …
To keep you up to date, or just make you feel better... Our round up of individuals and businesses who we think win having one of those days, or weeks. Megabus National coach provider Megabus have been banned from using the ‘Seats from £1’ advertisement. The Advertising Standards Authority (ASA) found that there was as …
Continue reading "Having one of those days? 3 others whose week was probably worse than yours"
The online streaming service is now available in 200 countries, so what better time to pick apart why we love them? We love companies that know what they’re doing online, and Netflix is one of those. Whether you’re a business or just you, looking at examples of success can be a great way to learn …
Surely low prices come at another cost? Aldi and Lidl now account for 1 in every £8 spent in UK supermarkets. The two German superstores hit the UK over two decades ago, but Aldi and Lidl have only really been considered as competitors in the market for the past 10 or so years. Best known …
Continue reading "Money or Morals? Rise of the Discount Supermarkets"
It only takes one satisfying visit on your social media to gain you a new online follower. Here’s how to ensure your first impression’s a good one. Sometimes having the social media just doesn’t cut it, especially since people are becoming more and more aware of what accounts they follow. Checking out a company or …
Continue reading "Time to check: Is your Business looking its very best on Social Media?"
This great new opportunity provided by Google allows anyone to progressively grasp the essential elements of Digital Marketing. As essentials in the field, Google have made the introduction to Digital Marketing admiringly easier for the individual to master. When it comes to online advertising, like their search engine, they’re a go-to. With Google’s Digital Garage, …
Continue reading "Google Digital Garage round-up: Your Digital Marketing Tutor"
How personal branding is making your employees more valuable than ever. A few weeks ago, I wrote about Employee Branding, which is about making yourselves appealing as employers. Now it’s time to talk about the importance of your employee’s personal brands and how they can be utilised online. Digital presence matters An early example of …
Continue reading "Your Brand or Your Employees Brand? The growing importance of Personal Branding."
